The purpose of the video was to increase targeted traffic to the site using Facebook and Google Ads campaigns.
The main advantages are simplicity and speed of obtaining the service of rapid document circulation. The need for making a character who was to go through this story was evident. In the beginning the character could not start working as a taxi driver due to absence of a license. In the end of the story the character received the documents using the advertised service and he could get a job. The story was to be told and come to its punchline in a very quick way. To solve our task we tried minimal design with limited color palette and used simple shape morphing technique.