Three essential animated explainer video styles are Motion Graphics, Character Animation and Whiteboard Animation.
Different goals are to be reached by different means - you should use the most effective ones for reaching yours! We’ll overview the most common ways of making a good explainer video to help you choose the most appropriate explainer video style.
But usually when we talk about motion graphics, we mean that a video doesn’t include any character animation and consists of simple shapes or abstract forms that are animated in dynamic ways.
This is a brilliant method of describing complex concepts. Or bring your logo, your software or product to live.
But mostly it is used in combination of different techniques. Typical animated explainer video consists of both motion graphics and character animation.
Customizing character’s age, look and style you can evoke a strong emotional connection with your target audience. And don’t forget to include your brand colors in the surrounding to create even stronger bonds with your clients!
Whiteboard explainer video is a remarkable way of narration that makes your story memorable and easy-to-understand. The animation is often accompanied by script that gives you much scope for marking key ideas.
Every explainer video production must go through six fundamental phases to become a valuable part of your publicity campaign. Here are the six steps to making a good animated explainer video:
RESEARCH: We closely study your product to understand its strongest components that can be shown in your motion explainer video
IDEA/SCRIPT: We communicate with your company to understand the product’s philosophy and to focus on the main values you bring to your clients. Also we discuss your precise targets and goals. The result becomes the backbone of the video.
VOICE OVER: The part where the story turns into words that will make your story break into the minds of the crowd. A good voice over can set your clients into the right mood.
STORYBOARD/ANIMATIC: At this stage it starts being clear what your animated explainer video will look like.
DESIGN and ANIMATION: Well, it’s actually our main job - we create video animation!
SOUND DESIGN: A part that never should be omitted! Your motion explainer video is not ready until music and every sound in it is perfect!